Many people ask us what the most popular incense is. Unfortunately, if one seeks the most popular items quite often he is getting the cheapest, not the best. Even in cases where the product has become so popular that it commands a premium the product is often inferior.
Now, most people are aware that old blue Nag champa is one of the world’s top selling products but, few are aware of the changes it has undergone. The manufacturer of “old blue” still makes a few excellent fragrances although it is apparent that they are all machine rolled on precision sticks now, not hand-rolled in the traditional way. If you are a fan of the Nag Champa scent then you should certainly try Sairam, Natural and others of their older fragrances.
Also, Nag champa fans won’t want to miss Shanthimalai Nag Champa, Mystic Champa, or Raj Laxmi. All three of these are natural formulations much closer to the original Nag Champa from 20 years ago.
Morning Star incense is another top selling line of incense. This Nippon Kodo series is very popular and very inexpensive but, it is far below their other products in aroma as well as price. All of their other lines are highly fragrant and some are quite pleasant.
Unfortunately, if you try the popular scent or line from a maker and find it undesirable you are less likely to try some of the better ones.